Unlocking Higher Revenue by Reducing Dependecy on AirBnB and Boooking

Wessel van der Rest • May 3, 2023

How Using Your Own Booking Engine Can Result in Higher Revenue for Vacation Rental Homeowners

In the ever-growing vacation rental industry, platforms like Airbnb and Booking.com have become go-to options for property owners looking to connect with travelers and secure bookings. These platforms offer valuable exposure and a user-friendly booking process. However, it's essential for homeowners to consider the financial implications of relying solely on these platforms. This article explores the benefits of using your own booking engine, which is possible with the BoostmyBookings platform, and highlights the potential for significantly higher revenue by reducing commissions paid to intermediaries.

The Cost of Commissions:

One of the most significant drawbacks of using platforms like Airbnb and Booking.com is the commission fees imposed on each booking. These fees can range from 12% to as high as 18% of the booking value. For homeowners managing multiple properties or experiencing a high volume of bookings, these commissions can quickly add up, significantly impacting profitability.

Comparing Financial Differences:

Let's consider a hypothetical scenario to illustrate the potential financial impact. Imagine a vacation rental homeowner with an annual revenue of €100,000, generating bookings exclusively through Airbnb or Booking.com. Assuming a conservative commission rate of 15%, the homeowner would be paying €15,000 in commissions annually. Now, suppose the homeowner decides to transition to their own booking engine, with BoostmyBookings, which does not work on a comission base but on a small monthly fee. In this case, the commission expense would be zero, resulting in an additional extra annual revenue of arround €15,000 euros.

Use cases:

To further illustrate the financial benefits of using your own booking engine, let's examine a few examples.

Jane owns a vacation rental property in a popular tourist destination. Her property generates €50,000 in annual revenue through Airbnb. With Airbnb's 15% commission rate, Jane pays €7,500 in commissions each year. By switching to her own booking engine, Jane can attract guests directly and save up to €7,500 annually, allowing her to reinvest the savings into property improvements or marketing efforts!

Mike has multiple vacation rental properties across different platforms, including Airbnb and Booking.com. His total annual revenue from these platforms is €200,000, resulting in commission payments of €30,000 based on a 15% commission rate. If Mike were to shift a significant portion of his bookings to his own booking engine, he could potentially save €30,000 in commissions annually. This additional revenue can be utilized to expand his business, invest in property upgrades, or even diversify his portfolio.

The Advantages of Using Your Own Booking Engine:

Cost Savings: The most apparent advantage of using your own booking engine is the substantial cost savings on commissions. By reducing or eliminating the commissions paid to third-party platforms, homeowners can retain a more significant portion of their revenue. These savings can make a notable difference in profitability, especially for property owners with high booking volumes or multiple properties.

Increased Control: Relying less on platforms like Airbnb and Booking.com gives homeowners greater control over their booking process. They can customize their booking engine to align with their brand identity, implement flexible pricing strategies, and create tailored packages and offers. This level of control allows homeowners to respond more effectively to market demands and optimize their revenue generation.

More Direct Guest Communication: With their own booking engine, homeowners can establish direct communication channels with their guests. This direct interaction enhances the guest experience, fosters stronger relationships, and allows homeowners to address specific needs and concerns promptly. Additionally, direct communication enables homeowners to offer personalized recommendations, upsell services, and secure repeat bookings.

Data and Analytics: Using your own booking engine provides access to valuable data and analytics that can inform strategic decision-making. Homeowners can analyze booking patterns, guest preferences, and market trends to fine-tune their pricing, marketing campaigns, and overall business strategy. This data-driven approach leads to improved revenue management and increased competitiveness.

Building Brand Identity: Having a dedicated booking engine helps homeowners build and strengthen their brand identity. By presenting a consistent brand experience from the initial booking process to the guest's stay, homeowners can establish trust, loyalty, and positive brand associations. This branding advantage can attract a niche audience, differentiate from competitors, and increase direct bookings.

While platforms like Airbnb and Booking.com have revolutionized the vacation rental industry, homeowners should carefully consider the financial implications of relying solely on these intermediaries. Utilizing your own booking engine, with BoostmyBookings, can result in significant cost savings. Real-life examples demonstrate how homeowners can increase their annual revenue by thousands of dollars by taking control of their bookings. The typical amount of "self-made bookings" can grow up to around 30 or 40%! The advantages of using your own booking engine extend beyond financial gains, enabling homeowners to customize their guest experience, build their brand, and leverage valuable data for business growth. By embracing this approach, homeowners can maximize their profits while maintaining greater control and independence in the dynamic vacation rental market.

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